Seeking solitude

Some travelers are avoiding crowded and noisy places. People are tired of overtouristed landmarks and mass routes. In 2025, alternative destinations will be on the rise. For example, instead of crowded Phuket, tourists are heading to lesser-known islands like Chang and Phangan. In Turkey, Bodrum with its quiet family hotels is gaining popularity over Antalya. According to Expedia, 70% of travelers chose less crowded locations in 2024.

JOMO travel

The trend of JOMO travel is gaining momentum, promoting a complete disconnect from the Internet and social media. The Joy of Missing Out (JOMO) is about unwinding away from digital distractions and crowds. Travelers seek places to recharge, enjoy pristine nature, and embrace silence. Remote islands or northern destinations are ideal for this. In Russia, Murmansk and its surroundings (Teriberka and Khibiny) are popular JOMO spots. The Maldives and other islands with sandy beaches also fit the concept. Some tourists follow the "No shoes, no news" approach, dedicating their time fully to family and nature. Experts call this a digital detox, which helps people return refreshed.

All-inclusive format

A return to the classic all-inclusive format may be a major trend in the coming year. Previously, many travelers, especially younger ones, avoided all-inclusive packages, but perspectives are shifting. Now, all-inclusive is trendy, offering not just buffets and entertainment but also gourmet dining. Premium and themed all-inclusive packages are becoming popular. Turkish hotels offer chef-curated menus and themed dinners. In 2024, demand for this format among travelers under 35 increased by 30%. Premium Turkish hotels also host food festivals, wine tastings, and dinners by Michelin-starred chefs. These events often include performances by famous artists, creating a unique dining experience.

Shopping tourism

Shopping tours are making a comeback as a key tourism concept next year. Shopping is not just a bonus to an overseas trip but a separate type of vacation. Some travelers plan their journeys around unique purchases—Korean cosmetics, Italian jewelry, rare French wines, or designer clothes from Dubai. Experts estimate that this year, shopping tours have inspired 35% of new travelers. This trend is expected to continue in 2025.

Wellness tourism

The focus on healthy living rounds out the top five trends. Some travelers seek sound therapy to clear their minds and relax. Hotels are inviting yoga experts and famous tennis players to train with guests. Wellness resorts are becoming popular globally, offering programs ranging from relaxation to specialized medical treatments. In Russia, this trend is growing in regions like Krasnodar, Altai, Kaliningrad, and Baikal.